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	<title>Kevin&#039;s Portfolio &#187; DVD</title>
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		<title>Consumers hesitant to adopt Blu-Ray disc format</title>
		<link>http://kevins-stories.ca/2009/07/07/consumers-hesitant-to-adopt-blu-ray-disc-format/</link>
		<comments>http://kevins-stories.ca/2009/07/07/consumers-hesitant-to-adopt-blu-ray-disc-format/#comments</comments>
		<pubDate>Tue, 07 Jul 2009 07:43:03 +0000</pubDate>
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				<category><![CDATA[Stories]]></category>
		<category><![CDATA[1080p]]></category>
		<category><![CDATA[blu-ray]]></category>
		<category><![CDATA[DVD]]></category>
		<category><![CDATA[Lethbridge College]]></category>
		<category><![CDATA[tech]]></category>

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		<description><![CDATA[With the introduction of the Blu-Ray format a couple of years ago, consumers have been given the choice of whether they want to continue to watch regular DVDs, or pay the extra money for the better picture and sound that Blu-Ray offers.]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal" style="margin-bottom:.0001pt;">With the introduction of the Blu-Ray format a couple of years ago, consumers have been given the choice of whether they want to continue to watch regular DVDs, or pay the extra money for the better picture and sound that Blu-Ray offers.</p>
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<p class="MsoNormal" style="margin-bottom:.0001pt;">It’s important to note that just buying a Blu-Ray player doesn’t give you the high-quality picture and sound, you need a TV that supports it, and audio equipment if you want the best sound.</p>
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<p class="MsoNormal" style="margin-bottom:.0001pt;">“You need a TV with 1080p. [If you don’t have one], you won’t notice the difference. If you’re a stickler for sound, you can buy the speakers,” says Rob Horlacher, a supervisor at the southside Blockbuster video store in Lethbridge.</p>
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<p class="MsoNormal" style="margin-bottom:.0001pt;">Those who want the full experience can talk to an expert at Future Shop or other electronics store to ensure they purchase the proper speaker setup.</p>
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<p class="MsoNormal" style="margin-bottom:.0001pt;">Many argue that DVDs work just fine, and have a hard time justifying the purchase of a Blu-Ray player or the discs.</p>
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<p class="MsoNormal" style="margin-bottom:.0001pt;">“I just get the regular DVDs, [they] work just fine, [and] I don’t have the player,” said Charlotte Etches, a student at Lethbridge College.</p>
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<p class="MsoNormal" style="margin-bottom:.0001pt;">Blu-Ray players are not cheap, as those who choose to pay for them can look to hand over $200 or more. The good news is they do play regular DVDs as well. The bad news is consumers can’t enjoy the full experience without having a decent home theatre setup to enjoy the advanced technology.</p>
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<p class="MsoNormal" style="margin-bottom:.0001pt;">It seems age might have something to do with whether people choose to invest in Blu-Ray movies or not.</p>
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<p class="MsoNormal" style="margin-bottom:.0001pt;">“It depends on the age bracket. [Those between] 30 and 50 are more inclined to rent Blu-Ray movies. After 50, people don’t really care,” says Rob Horlacher, a supervisor at the southside Blockbuster video store in Lethbridge.</p>
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<p class="MsoNormal" style="margin-bottom:.0001pt;">Horlacher also points out the obvious in saying poor college students aren’t likely to spend the money on Blu-Ray, and will likely stick with DVDs, since it’s ‘good enough’, which we confirmed after asking a few students on the Lethbridge College campus.</p>
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<p class="MsoNormal" style="margin-bottom:.0001pt;">“I walk right by the Blu-Ray [discs] to the DVDs, because I don’t have the desire, nor the money,” said Chris Smith, a student at the college.</p>
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<p class="MsoNormal" style="margin-bottom:.0001pt;">One argument that can be made is that just because the industry is moving forward with new formats and technology, that doesn’t mean all consumers are ready, or willing, to abandon what they have for the latest and greatest thing.</p>
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<p class="MsoNormal" style="margin-bottom:.0001pt;">“I’m used to DVDs. I’m not really into the new technology. [I have] no desire to get [a Blu-Ray player],” says Hanna Graves, a college student in the Child and Youth Care program.</p>
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<p class="MsoNormal" style="margin-bottom:.0001pt;">Another valid point is that consumers are often weary of how long a new technology will be around, since things in the industry move so quickly.</p>
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<p class="MsoNormal" style="margin-bottom:.0001pt;">“[Some people] wait until [new technology] is around for a while; make sure it’s not just some trend,” says Stephanie Rush, a nursing student at the college. “If I had the money, I still don’t care about [high definition]. Eventually, everyone will have [it]; it’s not a necessity, you get it because everyone has it.”</p>
<p id="bte_opp"><small>Originally posted 2009-01-26 18:11:20. Republished by  <a href="http://www.blogtrafficexchange.com/old-post-promoter">Blog Post Promoter</a></small></p>]]></content:encoded>
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